Customerville will be integrated into the IFS Cloud solution to help IFS customers deepen their interactions with their own clients, increase their revenues and profitability, and drive new innovations in products, services, and revenue streams. As the provider of Design‑Driven Feedback™ technology, Customerville offers a unique, award‑winning platform that blends technology, design, and behavioral science to simulate natural sharing and response behaviors—enhancing feedback collection and listening throughout the entire customer journey.

This acquisition strengthens IFS’s unique positioning in the market and enables its customers to manage their employees, assets, and end‑clients more effectively. Managing and responding to Voice‑of‑Customer feedback is critical for understanding true customer expectations and delivering superior experiences. By embedding real‑time feedback collection capabilities into its solutions, IFS empowers organizations to continually refine and perfect their user experiences.

IFS and Customerville share a long history: Customerville’s customer sensitivity analytics and intelligence have played a major role in improving IFS’s services, advancing the IFS Cloud platform, and shaping the IFS Customer Lifecycle Experience program and culture. The acquisition reinforces IFS’s commitment to providing not just software but the full suite of capabilities that businesses need.

As organizations increasingly focus on design and innovation, they demand tools that help them understand their customers and sustain ongoing dialogue. With Customerville on board, IFS can now meet those needs directly.

IFS CEO Darren Roos commented:

“Customerville’s design‑driven approach sets it apart. Unlike competitors offering static, plain‑format surveys, it transforms customer questionnaires into rich, interactive experiences—boosting response rates by 400–600 percent. Proven VoC programs drive revenue growth, cost reduction, and a customer‑centric culture. Incorporating this capability into our IFS Cloud solution not only enables clients to craft products and services based on genuine insights but also allows them to act early in the design phase to create significant business value.”

Customerville CEO Max Israel added:

“At Customerville, our goal is to show companies that their customers can express themselves naturally—moving beyond dull email reports. This represents a fundamental shift for organizations seeking deeper journey insights and smarter decision‑making. We recognized that IFS customers need a mechanism to embed surveys directly into their own customer journeys. IFS is committed to delivering great Moments of Service, and we believe Customerville will become a natural extension of that mission. We look forward to achieving great success together.”

Customerville’s surveys are thoughtfully designed to create engaging experiences and deliver actionable insights tailored to each stage of the customer journey. Their value extends beyond external customers to internal stakeholders—enabling improved collaboration among executives, employees, ecosystem partners, suppliers, and others who impact success.

Operating from Seattle, USA, and Valencia, Spain, Customerville provides an advanced survey tool that transforms data into an interactive Design‑Driven Feedback™ platform. Specially engineered to address the declining global response rates from the hundreds of trillions of annual surveys, Customerville delivers significantly higher engagement and response rates. By unifying feedback collection, analysis, distribution, and action in a single platform, Customerville helps organizations better understand and enhance their customer experiences.

About Customerville

Customerville uses its unique Design‑Driven Feedback™ technology to turn customer experience surveys into rich, interactive engagements. A pioneer in real‑time online customer surveys, Customerville’s feedback platform—powered by its Design‑Driven Technology Stack™—is used in millions of customer interactions across more than 20 countries. Its award‑winning platform blends technology, design, and behavioral science to simulate the way people naturally share and respond, giving companies deeper listening capabilities throughout the customer journey.
For more information, visit https://www.customerville.com/.

About IFS

Founded in Sweden in 1983, IFS operates in 60 countries with 80 offices worldwide. Since entering the Turkish market in 2004, IFS has served over 500 companies and more than 25,000 users locally. Globally, IFS provides integrated enterprise applications (ERP, EAM, FSM) for manufacturing, distribution, service, and maintenance organizations. With over 4,000 employees and a growing ecosystem serving more than 10,000 customers, IFS aims to deliver end‑to‑end, industry‑expert solutions built over decades. By helping clients leverage the advantages of digital transformation, IFS enables optimal resource utilization and sustainable success. For more details on how our enterprise software can benefit your business, visit ifs.com.